Founded in 1946, PROVA is first and foremost the story of a family business that, thanks to the passion and expertise of its teams, continues to enhance the profile of its unique positioning as the “expert in sweet brown flavorings” within the food industry. Vanilla, cocoa, coffee and a large palette of gourmet notes stand as the standard-bearers. Merging the olfactory and technical worlds led to the idea for an aromatic palette that has developed and extended over time.

Vanilla was Prova’s first and foremost product. Inspired by a long tradition of myths and legends, vanilla, the queen of spices, continues even today to evoke desire, and is still the most popular and well-loved spice on all five continents. Prova’s vanilla beans come mainly from Madagascar, the number one worldwide producer of the finest bourbon qualities. The Comoros, Uganda, India, Papua New Guinea and Tahiti are among its other sources of supply.

Prova also provides a wide palette of chocolate tastes: milk, dark, white, combinations of chocolate and aromas such as toffee, nut and vanilla. Its benefits include enhancing chocolate taste, improving chocolate profile as most of its flavors contain a part of extract, guaranteeing genuine chocolate profiles and masking off notes. It also brings functionality by helping to reduce the amount of cocoa powder, foodstuffs gain improved consistency, reduced dry matter and viscosity, better whipping capabilities, lower powdery mouth feel and longer shelf life.